Please Accept EMV Smart Cards!
Believe it or not there are still businesses who do not have smart chip card readers at their point of sale area! Don't make your business look like an antique.
EMV has become the new standard for accepting credit and debit card payments in the United States. EMV, which stands for Europay, MasterCard and Visa, provides an additional layer of security against fraudulent card transactions.
As of October 1, 2015 Visa and MasterCard require all U.S. merchants to convert their point-of-sale hardware to accept EMV chip cards or potentially be held liable for fraud that occurs at their business.
Faster, more convenient transactions are on demand and merchants are under pressure to deliver. Additionally, business owners with EMV-enabled POS devices reduce PCI scope and associated costs. It's just another incentive to adopt EMV today.
- Avoid liability for fraudulent transactions by having a compliant EMV solution
- Consumers may get timid returning to your business if you do not have EMV equipment